G&B Group has been a benchmark in luxury fashion retail since its founding in 1981 by Gianni Peroni. With boutiques in Italy, Spain and Switzerland, the group stands out for its carefully curated selection of top luxury brands, offering a unique shopping experience in each store. Every boutique has its own identity, reflecting a refined and distinctive style. Thanks to strong and long-standing partnerships with leading international brands, G&B has gradually expanded its presence with a series of monobrand pop-up stores. In 2025, the website was completely renewed, strengthening the brand’s image and ensuring an exclusive online experience.