Lois

Lois Jeans is a Spanish denim brand founded in 1962 by brothers Joaquín and Manuel Sáez Merino. They were among the first European brands to introduce jeans as a fashion item, setting themselves apart with innovative cuts and styles. In the 1970s and 1980s, Lois gained global popularity, becoming synonymous with sexy and fashionable jeans, embraced by icons like ABBA. Today, the brand continues to symbolize innovation and quality in the denim industry, honoring its rich cultural and stylistic heritage.