New Balance

Founded in Boston in 1906, New Balance began as a sports brand specializing in high-performance footwear designed for athletes and runners. Thanks to technological innovation and superior comfort, the brand has become an icon not only in sports but also in streetwear, winning over a new generation of sneakerheads and trendsetters. Today, New Balance merges performance and style, transforming its iconic silhouettes into symbols of modernity and versatility.