Ganni

Based in Copenhagen and owned and run since 2009 by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI wants to do something different than the typical stereotypes of Scandinavian fashion. Aiming to create an alternative, the founders sought after a more playful and effortless approach to design, that represents how they want to dress and look. Without strict dogmas or rules, but with room for personality and experimentation.